My name is David and I like building cool stuff.
-
Heinz Ketchup Adopts New Packet!
Readers, please join me in exaltation of the recent decision by Heinz Ketchup Corporation to retrofit their classic ketchup packets. Long overdue, the company known for it’s indistinguishable 57 flavors of ketchup has adopted a dish-like ketchup retainer, for the first time providing consumers with a choice between dunking or squeezing.
According to Dave Ciesinski, VP of Heinz, “we created the packet in 1968. Consumer complaints started around 1969.” The squeeze-only packet drove many folks toward insanity over the 40+ years of complaints. It wasn’t until the volcanic uprise of social networking that these complaints had any effect, evidenced by the hundreds of anti-ketchup-packet groups on Facebook. According to the Canadian Press (an expert in the ketchup market), a 22-year-old student in New York drew 269 members to the Facebook group he started after he ripped open a packet too quickly and spilled it on his jeans while on a road trip.
On behalf of your pants, thank Facebook and thank Heinz.
